I use every tool available to solve the problem in front of me — and these days, that sometimes includes AI.

For me, AI isn’t a gimmick or shortcut. It’s a creative partner — a sketchpad, a code buddy, a rapid prototyping engine. It’s expanded what I can offer in terms of storyboarding, visual design, brand development, and even frontend development.

But it hasn’t replaced anything truly human. And I don’t see it replacing SMEs anytime soon. What it *can* do is empower them…

From a project perspective, this means:
– Faster mockups
– Cleaner storyboards
– Flexible tone-testing and rewrites
– Custom illustrations without licensing delays
– Code support when you’re on a tight dev timeline
– And yes — real cost savings when you don’t need to hire three different vendors

The short version?
AI helps me go further, faster — without losing the human voice.