The Process
(A real-world blend of ADDIE, SAM, and — when it makes sense — AI)
I don’t believe in “one true framework.”
I believe in borrowing the best from each, ditching what slows us down, and building something that works in yourreality.
That means: the clarity and discipline of ADDIE, the speed and adaptability of SAM, and the precision and efficiency AI can bring — all tuned for the real-world messiness of deadlines, shifting priorities, and human learners.
1. Start. Simple.
We skip the “committee-sized” kickoff and zero in on what matters:
What’s the problem we’re solving?
Who needs to learn it?
What’s broken or missing right now?
Instead of 20-page plans, we spark action fast — with a prototype, a rough flow, or a tangible first draft that gets everyone reacting, not just nodding.
2. Design + Develop in the Same Breath
This is where ADDIE’s design & development meet SAM’s rapid loops.
We build, review, and refine in real time. You’ll see something you can react to early — and often. No waiting weeks to discover the big reveal.
AI helps us write faster, visualize concepts, and test ideas in minutes, but the thinking stays human: shaped by your subject experts, your culture, your learners.
3. Validate, Polish, and Simplify
Every loop makes the work sharper.
Visuals match the message.
UX is clean and intuitive.
Tech plays nice with your LMS or delivery method.
We strip away friction until every click, every page, every sentence earns its keep.
4. Launch Without the “Good Luck” Goodbye
Go-live isn’t the end — it’s the handoff.
I stick around to support trainers, guide “train-the-trainer” sessions, troubleshoot with tech, and make sure nothing falls through the cracks in those crucial first days.
5. Learn From the Real World
ADDIE’s evaluation step comes alive here.
We don’t just check a box — we watch, listen, and measure. What’s landing? What’s ignored? Where are learners getting stuck?
That feedback flows right back into the next cycle — faster and smarter each time.
What It’s Like to Work This Way
It’s responsive. It’s flexible.
We move quickly, but never at the cost of clarity.
And we let real learners shape the final product — not just the spec sheet.
Because the best learning isn’t born from a rigid timeline.
It’s built in cycles. Tested in the wild. Refined with purpose.
And delivered like it matters — because it does.